Friday, March 20, 2009

Hilton Hotel Launches New Global Brand





















BY LAUREL PETRIELLO -- INTERIOR DESIGN, 
3/10/2009

What recession? Sure, certain design markets are slowing these days, but hospitality is not one. Launching today in Berlin, Hilton Hotels Corporation welcomes a new brand to the Hilton Family of Brands called Denizen Hotels. The label, which is touted as a global lifestyle line, will appear in the world’s most prevalent urban environments and cater to globally-conscious modern travelers.

The new Denizen label proposes a pleasurable environment suitable for business travel or personal getaway. Each hotel will feature smart technology, relaxation and rejuvenation hubs, and restaurants geared toward communal interaction. Harnessing the best in contemporary design, Hilton has secured top designers like Hall of Famers 
David Rockwell and Clodagh to shape in the look and feel of the Denizen collection.


Read more...here

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